This framework may sound like the shouts of a pirate, but it's actually a great way of tracking customer journeys through key stages. It runs from the first encounter with your brand through to ...

To maximize success, your strategic plan must be treated like a business treats theirs: one that is planned strategically and ...

Access evidence-based tools and practices, including unique framework to guide your brand management ... who are responsible for developing and leading the delivery of brand strategy. Combine the ...

Why Professionals Feel Stuck The modern professional world is more competitive than ever, and many find themselves feeling ...

That’s why having a brand strategy is so crucial. It establishes the market position, values, characteristics, messages and behaviors that together set you apart from your peers. The big ...

The Memphis-headquartered company has expanded its sports branding portfolio significantly over recent months, including in ...

A messaging framework also forms the foundation for your content strategy, your content marketing plan ... During the meetings, listen their ideas about the company's brand value and target customer; ...