For my most recent column, I wanted to speak to someone at the forefront of all of these trends, which culminate in what I ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Street Hearts, Kenyan “confidence queen” and Maxine the Fluffy Corgi take the Ad Age NextGen Marketing Summit stage.

In today’s competitive business landscape, standing out from the crowd is essential. One of the most effective ways to ...

The good news? A brand-savvy HR team can help bring these costs down. By addressing the key concerns of potential employees ...

In an increasingly noisy digital landscape, audio marketing has emerged as a powerful tool for reaching consumers in new and ...

Pradeep Menon. M, Co-founder, Head - Branding & Strategy, of Blackswan (India) Ideations, shares insights on recent campaigns that played with brand identities ...

OpenAI is planning a fascinating marketing push by introducing its first TV commercial during the 59th Super Bowl this coming ...

In today’s fast-paced digital world, staying ahead in e-commerce and retail means embracing innovation. Traditional marketing ...

Lamb will drive initiatives aimed at elevating GSP’s brand presence while overseeing strategic marketing efforts, the company ...