With 40% of people using creator recommendations on Instagram when shopping, according to Meta, the platform is expanding its Partnership Ads feature with "Testimonials," which enable creators to ...

That’s what’s going to get the brand written and improve Sarah’s experience with psoriasis and psoriatic arthritis, but there’s a lot of synchronization, sequencing and modular content, right message, ...

With change underway in search rankings, marketers must remember a fundamental truth, says Dave Peiris of Propellernet.

Using AI influencers for ads has both advantages and drawbacks. Brands, particularly smaller businesses, might find AI avatars a cost-effective method for content creation.