There’s a plum-hue hoodie with a screen-printed old-timey cowboy pulled from the Bud Light archives with “Posty Co.” scrawled at the bottom, and a shirt with a webbed-winged dragon.

Nearly nine months after Bud Light was front and center in one of the biggest misfires in advertising history, sales of the beer are still down 30% weekly compared to the same time a year ago.

Bud Light is in a fight for survival. Now the beer company might finally be listening to its customers.

Kid Rock is taking aim at Bud Light, literally, after the beer brand partnered with a trans activist. Th 52-year-old “Bawitdaba” singer posted a video of himself with a gun Monday, shooting ...

Bud Light might be experiencing a knockout of its own, but this time it’s on purpose. The Anheuser-Busch beer is becoming the official sponsor of mixed martial arts league UFC, the two companies ...

Bud Light is planning a major marketing blitz after its sales got slammed by an ill-fated partnership with transgender influencer Dylan Mulvaney — and the company is promising beer distributo… ...

Bud Light is back with its limited-edition NFL cans, which include the Cleveland Browns.

Bud Light’s vice president of marketing discussed in a recent interview how she was inspired to update the “fratty” and “out of touch” humor of the beer company with inclusivity.

Bud Light is showing no signs of rebounding from its slump as sales plunged even further in June, recent industry data shows. Sales of the popular beer dropped 28% for the week ending June 24 when ...

Bud Light, under fire from conservatives on social media for a promotion with a trans influencer, has seen its sales slip. But studies of other boycotts showed that negative impacts didn't last long.

Kid Rock has taken aim, literally, at Bud Light and Anheuser-Busch after the beer company partnered with trans activist Dylan Mulvaney for an ad campaign. In a new video shared on Twitter, Rock ...