In fact, building that trust ultimately drives sales. According to one study, 82% of Americans consider companies to be more ...

"Our brand is our product—they're one in the same ... a matrix of several types of customers will gravitate to your brand out of a sense of need and preference. Building your brand for success ...

Stop chasing followers and start building real relationships. Some of our most successful partnerships came from working with smaller, more authentic voices who actually cared about our brand.