Connect the buyer journey to the sales process The B2B sales process has faced massive disruption in a very short period. Companies are looking for ways to navigate those changes that do not ...

By linking digital engagement and sales conversion, it is redefining the landscape of B2B customer ... it is a journey that involves a cycle of strategy development and testing different approaches.

When you work in business development, especially in the B2B software sector, it can be all too easy to focus exclusively on ...

Not too long ago, business headlines were proclaiming the ... and do my best to rally marketers to harness their power in the B2B buying journey. By understanding and influencing the customer ...

The B2B buying journey has historically been both high-touch and highly complex. But the ease and personalization found on ...

The post-purchase journey greatly matters. For starters, returning customers, as outlined above, have up to a 60% propensity to make a purchase, as opposed to just 20% for newcomers. What’s more, data ...

Discover how WhatsApp automation tools enhance B2B communication by enabling real-time responses, personalized engagement, automated marketing flows, and efficient client support.

In today’s fast-paced business world, enhancing customer engagement is essential for B2B companies. Clients expect quick, ...

Kaon Interactive introduces Kaon Demo360+ TM, a transformation from 3D Product Tours to value-driven experiences. This ...