Why Is a Business Plan Important? Starting a business without a plan is akin to embarking on an arduous journey without a map or compass. Here are the key ways a business plan will help your company ...

Forbes contributors publish independent expert analyses and insights. Melissa Houston covers financial issues that affect women in business. Businesses that use a formal business plan are 30% more ...

New businesses often have limited budgets, but a killer marketing plan doesn’t have to be expensive. However, it requires time, effort and creativity. You’ll need to encourage innovative thinking ...

These are the pillars of a business plan that aid in launch, growth, and fundraising. A business plan is a comprehensive statement that outlines the objectives of an organization. Not all plans will ...

Annual marketing planning shouldn’t start with a fixed budget. Learn how marketers can shape strategy, align with finance, and use data to drive smarter investment decisions.

Once you know where to be, you need to figure out what to say. The old rule of thumb was 80% helpful content and 20% promotional. That still holds true. People are on social media to be entertained, ...