Specific challenges in Q1 were noted due to tough comparisons against January 2024, which saw strong growth driven by promotions. The dips and spreads category, which experienced softness in 2024 ...

Founder-led growth places the emphasis on content that ... When done effectively, this step can position your startup as a category leader while earning the trust of potential customers.

Category Growth Officer And CMO For International Foods Mustafa Shamseldin Uses An End-To-End Look At How The CPG Giant’s Brands Impact Consumers’ Lives To Expand. Mustafa Shamseldin is a 17 ...

The strong sales volumes indicate Celsius is well positioned for long-term growth. The brand contributed to 30% of energy drink category growth in 2024. It ended the year with 11.8% share of the ...

CEO Howard Friedman stated that the company anticipates category growth of around 0% to 1% in fiscal 2025, with plans to hold market share in core areas and expand in new markets through ...