If you’re looking to take a more personalized approach to marketing, an account-based marketing strategy can help you target ...

Rangan, V. K., and Marie Bell. Transforming Your Go-to-Market Strategy: The Three Disciplines of Channel Management. Boston, MA: Harvard Business School Press, 2006.

From the role the channel plays in IT vendors’ go-to-market strategies to best practices for building vendor-partner relationships, here’s what 20 channel chiefs had to say. Here’s Advice ...

In an interview with CRN, Scannell answered questions on Dell’s go-to-market strategy including rules and regulations for partner deal registration, compensation plans, channel rebates and the ...

Hum saath saath hain. That’s what a go-to-market (GTM) strategy is all about: providing the right tools to enable the brand to be in front of the right audience, at the right place, at the right ...

A a deeper understanding of customer behaviours and personas is needed says David Cumberbatch, Associate Partner for Customer ...

Go-to-Market Strategy: Develop and execute comprehensive launch plans, including messaging, channel strategies and sales enablement. • Creative Messaging: Craft relevant narratives that resonate ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it ...

Marketing messages delivered through mobile channels must take that preference into account. Voice still has a place, but its most effective use may be as a second step—following social attention. As ...