Gum brands including Trident, Chiclets and Bubblicious are being sold to European gum and confectionary maker Perfetti Van Melle Group. Chicago-based snack food giant Mondelez International says the ...

Chicago-based snack food giant Mondelez International will sell its gum business, which includes brands such as Trident, Chiclets and Bubblicious, to the European gum and confectionary maker Perfetti ...

The launch comes as Cadbury attempts to fill the gap left by Chiclets, a brand taken off the market some years ago. Bharat Puri, managing director, Cadbury India, said the launch has been backed by a ...

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