Because of this, the chocolate-brown hair-color trend is going viral on TikTok and shaping up to be a popular choice for anyone with dark hair — or looking to go darker — this year.

Lea Michele's dark brown hair has lighter, chocolate-y elements in her subtle highlights, making the look as a whole well-defined and sleek. Espresso Martini Axelle/Bauer-Griffin/FilmMagic ...

“Chocolate hair color can be touched up regularly and is pretty easy to maintain at home as long as you have the right color formula,” says Kimble.

One Cosmo editor says: “Any shade of color-treated hair—from platinum blonde to chocolate brown—can benefit from using this shampoo and conditioner. It’s designed to repair damage (an inevitable side ...

Industry experts reveal winter 2024's top hair color trends, ... Khloé Kardashian traded in her go-to blonde strands for a rich chocolate color — and she likely won’t be the only one to do so ...

The Bumble and Bumble Color Gloss in Brunette ($34, bumbleandbumble.com) is basically a filter for your hair that gives it a color boost and tons of shine, and the Joico Color Infuse Brown Shampoo ...

The key to nailing mocha brunette hair is to feature a blend of warm and cool, caramel-esque tones that sparkle in the autumn sunlight, says Blean. “This isn’t a flat brown color,” she tells ...

Then it's time to consider giving yourself a hair color refresh. The latest hue sweeping social media in the last few months is "chocolate lilac" hair, and it's up 1,077 percent on Pinterest alone.

Consider using color-depositing masks and glosses to enhance shine and prolong the life of your color. The beauty of chocolate hair is that it’s not only trendy but also low-maintenance.

When requesting this chocolate cherry hair color at the salon, a client with a deep brunette base can expect to receive a series of red-violet glosses fine-tuned to what will get the hair to that ...