When Johnson & Johnson’s recent abandonment of its 136-year-old cursive logo was followed quickly by Eddie Bauer ditching its script wordmark of six decades, alarm bells rang in all corners of ...

The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.

And it’s a logo with which many fans and readers will be familiar. The company is bringing back the classic logo, known as the “DC bullet,” that graced its publications for almost three ...

Walmart on Monday unveiled a new logo for the first time in nearly two decades, saying the redesign highlights its evolution while also serving as a nod to its past.

The Reebok alternate jerseys, worn from 2015 to 2017, and an Adidas iteration of that same jersey, worn from 2019 to 2023, incorporated the classic logo invigorated with orange, gold and black.

LOS ANGELES, CA – The LA Clippers have unveiled their new brand look, establishing a set of marks that blend the team’s past, present, and focus on the future in a familiar but elevated ...