A Twitter post titled "‘Clean Girl’ aesthetic but make it black," published in May, garnered over 90,000 likes, indicating that Black women are not fully recognized within this trend.

On TikTok, “old money” and “clean girl” aesthetics are trending, with over three and four billion views respectively. Content tagged #cleangirlaesthetic and #oldmoneyaesthetic proliferates ...

T he term “clean girl aesthetic” may have been recently coined, but the concept itself is a sartorial tale as old as time. That is to say, it’s merely minimalism at its best.