The soda giant that recently moved its US media business from incumbent WPP to Publicis is bringing its fair share of ...
A season-long strategy around NIL athletes drove measurable results, increased brand visibility and strengthened community ...
Coca-Cola is using AI to scale personalisation in global marketing, building on the success of "Share a Coke." ...
James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...
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Inside Coca-Cola’s packaging overhaulCoca-Cola is advancing its “World Without Waste” strategy, targeting 100% recyclable packaging by 2025 and 50% recycled ...
Goldman Sachs analyst Bonnie Herzog has maintained a Neutral rating on Coca-Cola Co (NYSE: KO) with a $65 price target.
Coca-Cola confirmed the shift, but also stressed that no other changes to agency assignments are planned and that it is in ...
Beyond redesigning its packaging, Coca-Cola is actively working to change consumer behaviour through awareness campaigns and messaging directly on its bottles. The "Recycle Me Again" tagline ...
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