News

While there aren't many brands that can get away with 'debranding' their ads, we've seen a few such as McDonald's try ditching their logo in recent months. But perhaps the most famous example ...
Coca-Cola and Jack Daniel's have expanded their lineup by launching a new alcoholic beverage. The soft drink giant is known worldwide for its various drinks including Diet Coke, Coca-Cola Zero ...
The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself.
Within months of its debut, Jack Daniel’s & Coca-Cola reportedly sold 5.3 million cases , handily making it the 10th best-selling ready-to-drink cocktail of that year.
Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...
By 1969, the Coca-Cola serif logo was solidly engrained in consumers’ perception of the brand, alongside the brand’s bold red, which Margulies called “highly motivational.” ...