Cognitive psychology and neuroscience studies have found that the exact opposite is often true when it comes to politics: People form opinions based on emotions, such as fear, contempt and anger, ...

Small, subtle, instinctual biases in our heads affect our everyday decisions. Many of them are helpful: don't go into the woods alone at night. Some of them can be less helpful. The fact of the matter ...

Learn about the top 7 cognitive biases that influence your thinking, decisions, and everyday behavior—often without you realizing it. This quick and engaging psychology video explains each bias with ...

The COVID-19 pandemic may have placed public health and personal well-being in the spotlight in ways never experienced before. But the fourth edition of Wunderman Thompson Health’s Health Inertia ...

When you come across articles about human decision-making, whether in the popular press or scientific literature, the probability is high that the expression "cognitive bias" is likely to be used. In ...

Whether you work in a multi-national corporation, a small start-up, or a local non-profit, you need to deal with the future. Sure, you can just tiptoe along and let the future slap you in the face. Or ...

If you follow my columns here on MarTech, you’ve learned how to make your email content more persuasive and engaging by using devices called cognitive biases, both in your copywriting and in your ...

While researching "Cultish," her book on “the language of cults from Scientology to SoulCycle,” writer Amanda Montell kept coming across studies on cognitive biases, or common errors in thinking.

"Facts First" is the tagline of a CNN branding campaign which contends that "once facts are established, opinions can be formed." The problem is that while it sounds logical, this appealing assertion ...

Most Cognitive Biases Don’t Produce Systematic Errors Systematic errors can be defined as consistent or recurring errors that are predictable. Although Tversky and Kahneman (1974) referred to ...