For months, the gossip fizzed through the ad world: "Coca-Cola is changing. Coke will have a completely new look." It was no idle rumor. Lippincott & Margulies, the Manhattan design ...

Coming next month: milk, brought to you by Coke. With soda sales on the decline, Coca Cola is making a long-term investment in the dairy industry -- an investment it predicts will, in time, "rain ...