Businesses are only successful if they understand what their customers want and need, how they behave and even how they feel. Even if you have an offering that you already know is—or will be—a hit, ...

Innovative technologies of the Fourth Industrial Revolution (4IR) are transforming and modernizing the way data is generated, collected, and analyzed across different industries and fields of study. 1 ...

Data collection is the process of gathering and measuring information used for research. Collecting data is one of the most important steps in the research process, and is part of all disciplines ...

Data is the foundation of modern business strategy and the fuel for AI applications. It drives decision-making, optimizes operations, and creates personalized customer experiences, enabling businesses ...

There has been a rather fervent acceleration in planned biometric data collection in recent months. If you’re not worried about it, you should be. In fact, silly as it sounds, try being more worried ...