Colorful cars continue to lose ground against the ever-dominant shades of white, black, gray, and silver – often referred to as grayscale colors.

Cars are becoming less colorful, with 80% now in grayscale hues. Explore the trends and data from iSeeCars on vehicle color popularity in the used car market. The News Media of the Pre-Owned Industry ...

“Colorful cars appear to be an endangered species,” said Karl Brauer, iSeeCars executive analyst. “Despite a diverse palette being offered by automakers, there are far fewer non-grayscale ...

Among colorful cars, blue was the most popular with 9% market share, followed by red (7%) and green (2%). There is one segment where colors continue to hold their own: sports cars.

According to data from iSeeCars, there’s been a 20% increase in grayscale cars over the past 20 years. In 2004, grayscale cars made up 60.3% of the new car market, which is an understandable number.

The latest iSeeCars Color Study shows colorful cars are half as popular as they used to be, with grayscale colors moving from 60 percent to 80 percent of market share between 2004 and 2023.