Tired of political advertisements yet? I bet you are. Think it will end with the election this week? It won’t. We’re gearing up for a presidential election year, so things are just getting started.

We’ve all been there: opening our inboxes to a flood of cold call emails that feel more like spam than sales. The big question is, do they even work? The honest answer is, it depends.

Understanding target audience(s) is an unending journey. When I started my journey, over 30 years ago, I was like a kid in a candy store. I was obsessed with basic demographics such as age, gender and ...

I came upon a yelling man recently. I was on my daily walk. He seemed quite upset with someone. As I drew nearer to him, I looked around curiously to see what was going on. I didn’t see anyone else.

“Journeys That Matter” is the name of SAS’ new communication concept, which is launched through a new advertising campaign today. The campaign highlights the importance of traveling and represents SAS ...

Professional communicators work to craft the perfect message or on-point email that compels the receiver to respond positively. More often than not, we believe we’re using the most engaging language ...