“Mission-driven” has become a buzzword. Every brand wants to have a purpose. But for mission to matter strategically, it has to do more than decorate your packaging or animate your social feed.

For companies, partnering with veteran-owned businesses brings a wealth of values, teamwork, and fresh perspectives that can create long-lasting impacts on organizational culture.

Brands like Harley-Davidson, Apple and Lego have skillfully built communities wherein shared interests and brand loyalty intertwine, forming a large network of devoted advocates. Below, 20 Forbes ...

Ran Wei Baker is Head of Marketing at Microsoft for Startups, focused on human-centered storytelling and founder-first brand ...

The best way for brands to truly connect with fans is to stop marketing at them, says Maurice Moe Endres of Serviceplan.

Look beyond surface behaviors to personal values—our deep-seated beliefs about what matters in life that are foundational and drive everything else when they shift.

Together with global workplace authority Great Place to Work, we surveyed companies across the U.S. to find those that best demonstrate outstanding respect, care and concern for their communities ...

Reprint: R0904K Marketers in a variety of industries are trying to increase customer loyalty, marketing efficiency, and brand authenticity by building communities around their brands. Few ...

And that's why brands need to start focusing on the land that they own and on creating unique, owned communities online independent of third-party social apps. Technology today allows companies to ...