Balance and symmetry are powerful elements in logo design, so it's not surprising that best ambigram logos make an impact. In ...

Image is everything. Logos enhance your business by supplying a visual representation of who you are and what you do. Finding the right image for your business logo is a critical step in ...

When business owners begin to design logos, it's important to consider how their logo can communicate an image that will attract their target audience and differentiate their company from the ...

Business consultants, entrepreneurs, and designers that specialize in logo creation all agree that several factors have to be weighed when creating a logo for a company: Desired Image—This is ...

THEN AND NOW: 24 photos that show how famous company logos have changed over time. By Lucy Yang. IKEA's first logo was red and looked like a wax seal. Sven Nackstrand/AFP/Getty Images ...

In 1905, the “cover the earth” logo replaced an image of a chameleon as the company’s official logo. Sherwin-Williams, based in Cleveland, Ohio, is one of the world’s largest manufacturers ...

1957-1966: U.S. logos featuring polygons with one or more curved sides. Source: United States Patent and Trademark Office. [Image: courtesy of the author] For instance, in the 1957-1966 era of ...

[Images: Pfizer] In a statement, the company said its new logo visually represents Pfizer’s desire to honor its legacy while looking squarely into the future.

Deere & Company’s trademark image of a deer leaping over a log was registered in 1876, but the company began using it three years before. There have been changes to the logo’s design along the ...