In 1980, Michael Porter devised three generic strategies that a company could employ to gain a competitive advantage. Cost leadership, differentiation, and focus are the three. Why are differentiation ...

Your differentiation strategy is an essential component of an effective B2B ... Here are a few effective ways to establish powerful differentiators in a competitive marketplace. Obviously, the better ...

Establishing research and development (R&D) centers globally enables companies to tap into local expertise and foster innovation. Examples include: • Google’s AI lab in Canada, which draws on ...

Does Apple use low cost strategy? Apple is one of the few companies that has been able to achieve a long-term competitive advantage by combining differentiation with a cost-cutting strategy. “We never ...

Deshpandé, Rohit, Amir Grinstein, and Elie Ofek. "Strategic Orientations in a Competitive Context: The Role of Strategic Orientation Differentiation." Marketing Letters 23, no. 3 (September 2012): 629 ...

Leverage competitive analysis tools ... This knowledge helps fine-tune your marketing strategies and identifies opportunities ...