Implementing a differentiation strategy has as its primary goal the improvement of competitive advantage. Does Nike use differentiation strategy? A key part of Nike's differentiation strategy is ...

Your differentiation strategy is an essential component of an effective B2B ... Here are a few effective ways to establish powerful differentiators in a competitive marketplace. Obviously, the better ...

In addition to competitive imitation, customer tastes may change during a differentiation strategy. firms that pursue focused marketing strategies may be able to achieve even greater differentiation ...

Deshpandé, Rohit, Amir Grinstein, and Elie Ofek. "Strategic Orientations in a Competitive Context: The Role of Strategic Orientation Differentiation." Marketing Letters 23, no. 3 (September 2012): 629 ...