Competitive Pricing Strategy. Effective pricing can make or break a business. Selling a well-established product at a similar price to competitors is an option for small retailers who want to ...

A few years ago, while in Washington, D.C., I was invited to a Q&A with Michael Porter to speak in a small group setting. I jumped at the idea to meet one of the most cited scholars in business ...

The art and science of competitive advantages took a leap in 1980 with the publication of Michael Porter's book, "Competitive Strategy". He proposed that competition was characterized by five ...

So here's how you can use leadership strategy to gain competitive advantage post-pandemic. Strategists typically classify competitors as direct, indirect, and substitute based on industry and market.

LONDON--(BUSINESS WIRE)--Infiniti Research, a market intelligence solutions provider, has recently announced the completion of their latest competitive pricing strategy for a fast food company ...