Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...

In today’s ever-evolving marketplace, standing out isn’t just a competitive advantage—it’s a necessity. Consumers are inundated with countless choices, and brands that fail to establish a strong ...

Sunil Ramkali, Account Director, W Communication Agency highlights the importance of delivering a consistent brand vocabulary in pharmaceutical marketing and evaluating terms from an internal and ...

As games grow older and new franchises emerge, branding becomes ever more important for the sector. But do designers need to ...

Digital Silk is an award-winning California branding agency focused on growing brands online. With a team of seasoned experts, Digital Silk delivers industry-leading digital experiences through ...