Introduction: The Psychology Behind Consumer Behavior Every day, we make countless decisions—what to eat, what to buy, and even how to spend our time. While it might seem like we’re making logical ...

social status, decision-making, and mental and physical health. Corporations, political campaigns, and nonprofit organizations all consult findings about consumer behavior to determine how best to ...

Consumer decision making is a surprisingly complicated issue to research as much of it is completed sub-consciously, it is instinctive and based on a series of subtle heuristics and bias. Cultural ...

The subtle art of sound is more than just music to your ears; it is a powerful tool that shapes perceptions and sways decisions. In a world driven by digital interaction, understanding how sound ...

Welcome to the Center for Research in Consumer Financial Decision Making (CFDM) at the University of Colorado, Boulder. Our mission is to advance the understanding of consumer financial ...

Investigating How Social Media Platforms Shape Consumer Purchasing Decisions and Loyalty Social media has emerged as a dominant force in shaping consumer behavior, profoundly influencing purchasing ...

Even subtle design choices can shape behaviour ... Consumers need to take a step back and see how they are being influenced, and retailers can do more to drive the decision-making process.

Her research interests lie in consumer behaviour, consumer decision-making and judgments, and social media. She completed her Bachelor's degree in Psychology with a double major in Media and Visual ...

Jungkeun Kim, Ph.D., brings a strong focus on consumer behavior and expertise in experimental methodology to his new position as an associate professor in the Texas A&M College of Agriculture and Life ...