Consumer behavior—or how people buy and use goods ... marketers often make use of attractive models or erotic imagery simply to make consumers take notice. Being “primed” with erotic content ...

A study of the theory and practice of changing consumer behaviour through marketing programmes. The course critically evaluates traditional cognitive models of consumer behaviour and alternative ...

AI is reshaping daily life. Parents are automating tasks, shoppers are ditching stores and tech is no longer just for the elite.

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models! The ...

Through adjustments to taxes, duties, and subsidies, it can alter the cost of goods and services, shaping consumer behaviour and overall economic dynamics. Income Tax Changes: Adjustments to tax ...

A pioneer in the use of big data, artificial intelligence (AI) and algorithmic modeling capabilities to understand consumer behavior, J.D. Power has been delivering incisive industry intelligence ...

A study of the changing nature of consumer behaviour in a dynamic environment. Psychological, sociological and individual factors are investigated with reference to how they affect consumer behaviour.