ST. PAUL, Minn.--(BUSINESS WIRE)--Ecolab, a global sustainability leader offering water solutions and services, today announced findings from its second annual Watermark™ Study, which reports on the ...

Business-to-business (B2B) buying behavior is now aligned with consumer buying behavior, indicated by an increased demand for B2B sales and interactions to be conducted digitally, a report found.

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.

As the fashion industry continues to make moves to expand “sustainable fashion,” the concept remains far from mainstream. In recent months especially, consumer reports have shown demand, and even a ...

Not all manufacturers sell direct-to-consumer (DTC), but the shifts in consumer buying patterns can have ripple effects through the supply chain that ultimately impact manufacturers’ own customer base ...

CHICAGO--(BUSINESS WIRE)--NielsenIQ (NYSE:NIQ), a global leader in consumer intelligence, today released its State of Beauty 2026 report, showing the global beauty market grew 10% year-on-year, with E ...

Nearly half (49%) of consumers view the overall trend of brand activism positively, with 17% having a negative view and 34% remaining neutral, according to a survey by market research firm Piplsay.

Max Levchin, co-founder and CEO of Affirm, joins CNBC's 'The Exchange' to discuss Prime Day sale traffic, consumer resiliency and demand, and more. Got a confidential news tip? We want to hear from ...

Prices are rising for just about everything, forcing millions of Americans to make increasingly difficult choices. More than 8 in 10 consumers are planning to rethink or even reduce their product ...

Shoppers stock up on toilet paper and other supplies as Canadians purchase food and essential items in Markham, Ontario, Canada on March 07, 2020. Canadians followed the instructions of Canada's ...