The right customer engagement strategy not only contributes to your bottom line, but also gives you a competitive advantage. It’s this simple: Engaged customers buy more—and they buy more often.

Freddy's – the fast-casual restaurant concept known for its steakburgers, shoestring fries, and frozen custard treats – has launched its latest branding campaign, titled, "This is the good stuff." The ...

When customers feel like they belong, relationships deepen, engagement increases and long-term value follows. Engagement is ...

It's National French Fry Day, and big brands are leveraging the salty "holiday" to boost customer loyalty. Fast food giant McDonald's will be giving away free orders of large fries (no purchase ...

The Burger King fries contained the most fat and calories, coming in at 23 grams of fat and 480 calories for a medium order of fries compared to Wendy's 20 grams of fat, 430 calories and McDonald ...

Value Proposition Alignment: Ensure that rewards offered align with customer expectations and perceived value, reinforcing positive brand perception and engagement. Adhering to these best practices ...

The research looked at online consumer ratings across the three sectors to gauge engagement levels. Analysts found consumer engagement ‘doesn’t improve greatly’ for products with sustainability claims ...