To stay relevant, marketers must evolve from mere content creators to AI facilitators, curating autonomous tools that can ...

Hybrid creators blur the line between brand and performance. To stay relevant, brands must evolve their strategies—or risk ...

Published Apr 29, 2025 10:00am EDT The partnership empowers businesses of all sizes, including multi-location brands and franchises, to streamline customer engagement, marketing automation, and ...

To learn more about IDC's Adaptive Customer Engagement model, including advice for marketers, please join IDC's Laurie Buczek and Jason Cunliffe for a complimentary webinar on January 25th at 12: ...

While recent negative media surrounding social media may have marketers nervous about the potential impact on consumer engagement, new research suggests they have nothing to worry about. In a survey ...

Moreover, incorporating diversity and inclusion in digital marketing campaigns enhances consumer engagement. According to a Heat Test report, brands with higher diversity in their campaigns saw an ...

A user-generated content (UGC) campaign is an effective way to drive consumer engagement. UGC campaigns foster authenticity, increase brand visibility, save costs and build a loyal community.

Brands can employ numerous different strategies to drive these factors. Marketing executives found the four tactics below to be the best for customer engagement at their companies. 1. Strong ...

This article was originally published in early 2025 and was last updated on June 26, 2025. Tension: The relentless pursuit of the “next big thing” in digital marketing creates a paradox where ...

This list aims to present a ranked selection of ten marketing entrepreneurs who have shown sustained success in the industry ...

This evolution points towards a future where marketing is not only automated and data-driven but also intensely personalized and consumer-centric, heralding a new era of brand-consumer interaction ...

The Auto Club Group as Senior Vice President, Chief Marketing Officer. She will oversee all aspects of marketing, branding, ...