We’re not in the era of creative-first marketing anymore. We’re in the era of calculated experience. AI doesn’t just assist.

A sweeping July 2025 report from UBS Evidence Lab highlights that artificial intelligence, and generative AI in particular, ...

The consolidation comes in response to brands’ demand for broader growth strategies and more flexible media capabilities, the ...

GfK’s headline consumer confidence score declined by one point this month, thanks to cost of living pressures and the ...

Nielsen has long been known for counting the number of people who watch TV shows and the commercials that accompany them. Now ...

Emotional marketing is no longer just a differentiation tool: it will be a structural necessity to connect with consumers in ...

Almost three in five (57%) consumers say they have little-to-no trust in brands to use AI responsibly, suggesting a gap ...

MiQ Launches Consumer Link, Largest Consumer Data Footprint for CPG Marketers Reaching 90% of U.S. households, Consumer Link gives marketers a 360-degree view of shoppers to drive programmatic ...

As the state of tariffs remains in flux, analysts are warning that marketers need to be prepared to respond to a “one-two punch” scenario regarding U.S. consumer sentiment. With the economy ...

The economy might be retrenching and consumers souring, but consumer marketers are feeling more confident, according to a survey by Cegedim Dendrite which found that four in 10 expect DTC spend to ...