With marketing spending expected to reach historic highs, it’s important for marketers to ensure that every dollar invested ...

When EJ Cho started his first company in 2018, he was exposed to what it takes to market a product. He was surprised to find ...

Changes require businesses to promptly review and update their marketing practices to ensure compliance and maintain consumer ...

In today’s digital age, consumers interact with brands through multiple touchpoints—websites, social media, emails, mobile ...

The product era of marketing is long gone – now ... The imperative is to tightly stitch together the entire consumer experience, with different channels performing different roles at each ...

Skai, the leading omnichannel advertising platform for commerce media, and the Path to Purchase Institute (P2PI), today released The State of Retail Media 2025, an extensive, in-depth look at the ...

Skin care brand Cetaphil has launched its first fully integrated marketing campaign with a new consumer ... The key is fluidity of the consumer journey across media channels. Cetaphil did an excellent ...

Direct-to-consumer brands have been heralded as disruptors ... "What's surprising is how standard marketing starts to look for these DTC brands once they truly start to scale," said Todd Krizelman ...

channels of distribution, and sales promotions. The marketing faculty serve as editors at leading academic journals, including Journal of Consumer Research and Management Science. The Kellogg faculty ...

Relo Metrics, the sports measurement platform, and Meltwater, a global provider of media, social, and consumer intelligence, today announced a new partnership t ...