The Customer Motivation Report reveals insights from the last three years of Persado’s AI-generated campaigns for some of the world’s largest brands including J.P. Morgan Chase, Marks and ...

Ying Zhang, Szu‐Chi Huang , How Endowed versus Earned Progress Affects Consumer Goal Commitment and Motivation, Journal of Consumer Research, Vol. 37, No. 4 (December 2010), pp. 641-654 ...

In the present article, we propose that consumers’ initial effort investment in pursuing a goal may increase or decrease the value of the goal and the consumer’s subsequent motivation, depending on ...

Motivation is about wants and urges and drive and things that are more emotional … So learning about emotion is fairly critical, and at the same time, it’s pretty hard to do.