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“Consumers across all five regions predominantly perceive the greatest benefits from innovations in ‘Digital Communication,’ followed by ‘Food and Nutrition,’ ‘Household Appliances,’ and ‘Computer ...

As environmental awareness continues to shape consumer behavior, the NEW Two Sides' 2025 Trend Tracker survey reveals encouraging progress in consumer perceptions of print, paper, and paper-based ...

ISLAMABAD: Federal Minister for Energy (Power Division) Sardar Awais Ahmad Khan Leghari directed all power distribution companies (DISCOs) to finalise methodology, criteria, and schedule for ...

Consumer perceptions of corporate social responsibility (CSR) encompass how customers interpret and react to a firm’s commitments to ethical conduct, social welfare and environmental stewardship.

Consumer companies across industry segments face significant obstacles as their margins are being squeezed. These challenges—persistent cost inflation, shifting consumer behaviors, and competitive ...

Meat remains a cornerstone of dietary patterns worldwide, yet consumer perceptions and preferences are evolving in response to health, environmental and ethical considerations. Purchasers assess ...

Upcycling food is a good way of putting food to use that may otherwise have gone to waste. However, not all consumers will eat food that has been upcycled. A new study takes a broad look at 37 ...

Humans have been making rapid judgments since the dawn of time. We have an innate ability to assess situations around us and make fast decisions based on these observations. The same applies to our ...

Sometimes even the smallest change can go a long way in improving consumer perception and brand loyalty. Right now, one of the most immediately impactful things a brand can do is to switch plastic ...

Despite inflation easing, consumers perceive that the costs of everyday items are on the rise. Many consumers also report that their income has not matched inflation. As a result, they are buying ...

Products targeting ‘gut health’ have a range of benefits, yet these are not always clear in marketing. How do consumers understand gut health, and is this understanding congruent with reality? The gut ...