Consumer psychologist Chris Gray, the Buycologist, stressed that every consumer purchase decision has emotions at its core – “There’s always an emotional need that’s being fulfilled.” ...

Taking the consumers’ pulse and understanding their behaviors can help your company better achieve your goals.

Close your eyes and picture your guest—whether your current guest, or the one you covet. Not so easy, right? Different ...

Tariffs, layoffs, and inflation are fueling consumer frustration, shifting spending habits toward "underconsumption" and ...