Consumer psychologist Chris Gray, the Buycologist, stressed that every consumer purchase decision has emotions at its core – “There’s always an emotional need that’s being fulfilled.” ...

The complexity of a market is not necessarily reflected in the computations of the purchase decision process. Technologically-driven markets such as computers or software often cause consumers to ...

TVB, the trade association of America’s local broadcast television industry, has released a study highlighting the importance of media platforms that influence consumers during the purchase decision ...

This study is an excerpt from a larger work that explores changes in the purchase process for consumer goods (automobiles, electronics, and groceries) brought about by digital and social media.