3 Ways AI Can Create More Tailored Marketing Strategies for Retail Brands
AI tools offer the opportunity for retail businesses of all sizes to tailor their marketing at scale. That presents an ...
Consumer Reports shares strategies to get refunds or replacements for defective products
Consumer Reports is sharing tips on how to handle a defective product and what steps to take to fix the problem.
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TishTash transforms into a consumer and data-driven PR & marketing powerhouse
The TishTash Group now includes several key divisions which strengthen its direct-to-consumer engagement strategy ...
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How Are Top Consumer Brands in India Using CRO Strategies to Grow Their Business?
This article explores why consumer brands must use CRO strategies for business growth and the limitations they must overcome ...
Cultural influence on pricing strategies: How national values shape round, just-below, and precise price tags
It is well known that culture influences consumer behavior, but the impact of culture on pricing is less studied. One way ...
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Estée Lauder uses AI to reimagine trend forecasting and consumer marketing. The results are beautiful.
Estee Lauder and Microsoft are building a generative AI ecosystem to gather data, identify trends, build marketing assets and ...
Consumer resistance is rising in the age of Trump. History shows how boycotts can be effective
Boycotts are back. With people worried about everything from labor practices and human rights to tariffs and equal ...
The Impact Of The EU's Digital Markets Act On Consumer Search Behavior
The European Union has raised concerns about the search results consumers receive. It believes that "gatekeepers" like Google ...
CBT News6d
NADA requests VW to reevaluate Scout’s direct-to-consumer sales strategy
The NADA sent a letter to Volkswagen Group CEO Oliver Blume and other executive board member, urging to reconsider Scout ...