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American consumers and investors vote Trump’s economic actions ‘too erratic’
A majority of Americans see President Donald Trump’s economic policies as unsteady, complaining that his tariff-heavy ...
Consumer Reports shares strategies to get refunds or replacements for defective products
Consumer Reports is sharing tips on how to handle a defective product and what steps to take to fix the problem.
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TishTash transforms into a consumer and data-driven PR & marketing powerhouse
The TishTash Group now includes several key divisions which strengthen its direct-to-consumer engagement strategy ...
Cultural influence on pricing strategies: How national values shape round, just-below, and precise price tags
It is well known that culture influences consumer behavior, but the impact of culture on pricing is less studied. One way ...
Consumer resistance is rising in the age of Trump. History shows how boycotts can be effective
Boycotts are back. With people worried about everything from labor practices and human rights to tariffs and equal ...
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‘Brands are by default suspicious’: Unilever’s new CEO identifies influencer marketing as key pillar of strategy
Consumers are “much more discerning” about brands, claims Unilever’s new CEO, meaning the company is investing in ...
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Strategies for avoiding fraud and protecting your finances
Every year, the first week of March is when the Federal Trade Commission and consumer advocacy groups recognize National ...
Americans Slash Spending: 5 High-Yield Dividend Consumer Staples Stocks Are Bulletproof
These five top consumer staples stocks pay dependable and growing dividends and look to have solid upside to Wall Street's ...
The Impact Of The EU's Digital Markets Act On Consumer Search Behavior
The European Union has raised concerns about the search results consumers receive. It believes that "gatekeepers" like Google ...