Here are my takeaways following HubSpots recent walkthrough of their simple marketing funnel strategy to drive sales.

Maximize conversions by tailoring content to each sales funnel stage ... Kris is the founder and former CEO of Internet marketing firm Pepperjam, which he sold to eBay Enterprises in 2009.

For businesses looking to dominate in a competitive market and amplify their lead-generation efforts, now is the time to act.

The funnel cliff edge is still there ... You keep pulling them in with stellar, high-value content marketing, email marketing, customer support, conversations, and social media. You keep responding to ...

To guide the potential customer in the right direction, you need a well-thought-out content marketing funnel in which each piece of content plays its allotted part. Semrush has done a great deal of ...

When Google introduced its AI Overview feature in May 2024, those of us in the digital marketing and SEO spaces knew it ...

With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay ...

Full-funnel marketing solutions can yield a much higher ... Encourage the relationship with valuable content that highlights your authority and trustworthiness. Set up tracking for each phase ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...