Block 2: Engagement Marketing: Communities, Content and Creativity This module examines the key determinants of multi-channel engagement marketing before moving on to an exploration of the key direct ...

Renae Gregoire covers content marketing and great content experiences ... we see a “From the brand” carousel module—a feature of the A+ Content program. I immediately noticed the photo ...

This module emphasises the central role of content as the unit of value in online communities and a key element of successful search marketing and influencer strategies. Practical workshops develop ...