The top portion of the digital marketing funnel represents the first interactions your customers ... The next step is downloading the first and last-touch interactions via the Top Conversion Paths ...

CAPI works by establishing a direct server-to-server connection between businesses and advertising platforms, capturing ...

then we're missing out on a bigger idea of what performance marketing can and should be. We should take a wide-angle view and say that performance spans every stage of the funnel, top to bottom.

Beyond the download: marketing ROI with actionable data Once conversion tracking is in place, you can go beyond the download and see deep into your conversion funnel. This allows you to optimize ...

Misalignment between conversion event tracking and actual revenue generation leads to wasted resources and poor marketing ROI. Too often, we optimize for top-of-funnel events that ultimately lead ...

ultimately leading to a conversion. As more businesses are moving to mobile and refining the mobile user experience, the more customers are embracing it. Its immediacy and simplicity are key reasons ...

Webinars drive B2B engagement and revenue but often fail due to poor strategy. Intent Amplify™ delivers data-driven, ...