AI and machine learning are reshaping how brands interact with their audiences and redefining campaign management, customer ...

For B2B brands, a website is more than just a digital presence; it's vital for lead generation. Seven crucial design ...

and the conversion rate of personalized landing pages is 25%. For the B2B webinars examined, some 56% of attendees joined live, 45% joined on-demand, and 1% joined both formats. The researchers found ...

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In the world of digital marketing, understanding how customers make their way through your sales funnel is crucial for improving your conversion rates and driving business growth. One of the most ...

McDonald?s recently leveraged a new proximity marketing strategy at 15 McD Cafés in Istanbul, Turkey, sending beacon-enabled promotions to customers within its venues via a mobile application, ...

McDonald’s beacon strategy pushes in-store conversion rate to 20pc McDonald’s recently leveraged a new proximity marketing strategy at 15 McD Cafés in Istanbul, Turkey, sending beacon-enabled ...