The Chelsea’s neon beacon was restored a few years ago. Now, pieces from the old sign have been divided up, and each five-foot-tall-letter from the word “hotel” will be sold separately, as ...

The reason four Sydneysiders spend upwards of $10,000 on the giant neon letters of the old King's Cross Coke sign. ... Mr Shand parted with a cool $12,700 to snag the letter "a", ...