• Core values. • Visual brand design and materials. • Messaging and positioning. What stage is your business at, and when did you last revisit your brand strategy?

Company values establish an organization's culture and shape employees' actions. Here's how to make your company values ...

Core values are the DNA of any organization. They can’t just be words on your website or live on a conference room wall. They must be the backbone of a company’s culture, how you behave as an ...

Core values serve as guiding principles that shape our attitudes, actions, and decisions. According to psychological research, values are fundamental beliefs that guide our choices and behaviors.

What role does visual identity play in brand recognition? We asked 11 branding experts and business leaders how they incorporate visual branding elements into their personal brand strategies. Here ...

Core values in a relationship are the guiding beliefs that direct your words and actions; your perspective is about yourself and other individuals and the world around you.

Companies Should Revise Their Core Values Every 2 to 3 Years. Here’s Why (and How) As your company evolves, so should its core values. Here are four steps to revising them.

The firm’s values also served as inspiration for two core visual elements of key NEPC brand photos: water and city skylines. Photos of scenes with water communicate a sense of calm, control and ...

Values become core when your company makes difficult decisions, including those with financial ramifications, and you are guided by them. Until then, they are nothing more than platitudes. 6 quick ...

My company tried a new team-building exercise to realign employees around our core values. Here's how it went -- and how you can create a similar experience for your team.