It describes the desired long-term results of your company’s efforts. For example, an early Microsoft vision statement was “a computer on every desk and in every home.” “A company vision ...

Struggling to craft a vision statement that truly inspires? Learn the key ingredients of a compelling vision statement and research-backed strategies to make your vision stick.

Daniel Nathanson, Ph.D. from UCLA Anderson Graduate School of Business, focuses on the importance of a vision statement and how it can serve as a motivator for your business and a guideline for your ...