According to recent findings from Lob’s 2025 State of Direct Mail: Consumer Insight Report, healthcare has emerged as one of the highest performing sectors in the direct mail space. This stems from ...

Marketing will be a cost center at times, whether companies admit it or not. And that is not a flaw. HR, IT and finance do not generate direct revenue, yet no one questions their value.

Catalogs are now cost-effective compared to the sky-rocketing costs of digital marketing. Most leading marketers have learned that when you contact consumers across online and offline channels ...

The company spent $856 million on advertising, which includes direct marketing, in 2024. That's already down from $950 million in 2023 and $1.2 billion in 2022.