Want to turn a single image into a full cinematic ad? In this video, I’ll walk you through how to create high-quality, ...

Google ads are a real game changer for e-commerce companies looking to increase traffic and sales. However, creating high-converting ads requires strategy and precision. Here are the steps for ...

Google Ads can help you improve traffic and find more qualified prospects and customers. Learn seven strategies to make your ...

Meta Platforms Inc. today said it’s rolling out a full-screen video tab on Facebook in recognition of the fact that its users spend more time watching videos than anything else on its platforms. And ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms. Macy is a writer on the AI Team. She covers how AI is changing daily life ...

Earlier this year, Google announced the expansion of its Gemini generative AI model to support more products, including ad campaigns such as Search and Performance Max. While the AI model is not ...

If you leverage Google Ads, your job just got easier. Google has introduced new functionality designed to make creating and activating campaign audiences in Google Ads simpler. The update provides the ...

Go beyond dashboards. Use platform APIs to access deeper data, connect insights, and automate workflows that reveal new ...

At the Microsoft AI event last Thursday, Microsoft also announced new AI-based ad features in the upcoming months. This includes Copilot, which will help you create ads in Microsoft Advertising, and a ...

At the Meta Connect 2024 developer conference in Menlo Park on Wednesday, Meta announced that it’s expanding its AI-powered business chatbots to brands on WhatsApp and Messenger using click-to-message ...