Brand name constructions each offer unique ways to create strong brand identities, based on what best suits the brand’s promise and function. Differentiating a brand name is crucial for standing out ...

Sarah Tourville is the CEO and Founder of Media Frenzy Global, a PR agency that shapes markets and culture for disruptive brands. In the bustling marketplace, a brand's name often serves as the first ...

A business’ brand is at the heart of its identity, its strategy, and its success. It’s also one of the most challenging elements to build. All the more reason to take the necessary precautions to ...

Immersive experiences are everywhere these days: The touring Van Gogh exhibit, the Sloomoo Institute slime museum and even a Mean Girls experience are just a few that have recently popped up in New ...

I’m often asked this question: “What word best describes you?” My response is always “courageous.” There are a few ways to define this word, but the one that best drives my connection with it is: ...

Building a lifestyle brand requires authenticity, aspiration and targeted consumer identity. Loyal consumers invest in brands that align with their personal values ...

When the indie fragrance brand Phlur first launched in 2022, it was only available online—meaning customers had to buy its perfumes without ever smelling them. At the time, creative director Chriselle ...

Here's how to build brand partnerships rooted in authenticity, trust and shared purpose — the kind that inspire audiences and stand the test of time.

It may come as a bit of a surprise to learn that many luxury performance cars you know and love are actually sub-brands of much larger automakers. This practice of creating special sub-brand divisions ...