A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Nike's recent strategic pivot back to brand building sends brands an important signal about the limitations of relying too ...

Learn how to build a brand that stands out with empathy, authenticity, and innovation. A complete guide to modern branding ...

Our starting point – building the brand strategy In order to develop the brand strategy we first need to map out the competitive landscape, i.e. create a situation analysis. The situation ...

Starting a business on a tight budget can seem daunting, especially when building a brand that stands out in a crowded market ...

By combining your brand's strength with performance insights, you can achieve a cohesive strategy that resonates across touchpoints.

From start-ups to established enterprises, the insights shared here promise to illuminate the path to not just surviving but thriving through strategic branding efforts. Creating a distinct brand ...

This article will explore some categories of brand differentiation and suggest a few tried-and-tested strategies your company can adopt to effectively differentiate your product or service and create ...

Entrepreneurs looking to create their own brands in the consumer/retail space; Consumer/retail general managers and consultants engaged in stewarding brand strategy; and Venture capital or private ...

Louis Smith is a renowned E-commerce SEO Consultant and Enterprise Shopify Search Engine Optimization Specialist from Bolton, ...

What if the key to long-term brand success wasn’t chasing followers, but creating advocates? At The Drum’s Predictions event, Duel's Verity Hurd makes a compelling case for why advocacy should be ...