Let's evaluate how brands should respond in the current economic crisis and how to adjust marketing strategies and activities across all four "P's" of marketing: product, price, place and promotion.

What are some of the key strategy, tech, and content trends shaping B2B marketing today? What will be tomorrow's trends? To find out, LinkedIn and Ipsos conducted a survey in March 2024 among 2,001 ...

3. Incorporate Smaller, More Cost-Effective Solutions First. A current struggle is the high cost of integrating AI tools into our marketing strategy.

Email Insider Summit April 7 - 10, 2024, Amelia Island Outfront Forum April 15, 2024, NYC Brand Insider Summit Retail April 22 - 25, 2024, Austin Search and Performance Insider Summit ...

An astounding 96% of B2B marketing leaders are revising their company’s strategies due to the current challenging economic environment, incorporation of artificial intelligence (AI) tools and a ...

In this webinar, a panel of in-plants and industry experts will take you through the top 10 marketing strategies in today’s in-plant space and discuss how these current consumer trends are ...

Study finds mentioning AI in marketing reduces consumer trust and purchase intent across various product categories, challenging current marketing strategies. Mentioning AI in product descriptions ...